Digital Marketing
This comprehensive course takes you from the fundamentals of digital marketing all the way through advanced techniques and best practices, showing you how to harness SEO, content marketing, social media,...
Course Overview
This comprehensive course takes you from the fundamentals of digital marketing all the way through advanced techniques and best practices, showing you how to harness SEO, content marketing, social media, PPC advertising, and email campaigns to drive real business results. You’ll learn how to create a winning digital marketing strategy by setting SMART goals, researching target audiences, analyzing competitors, and choosing the right marketing channels for your objectives. Each module delves into key topics such as on-page and off-page SEO, social media growth tactics, influencer and affiliate marketing, and data-driven decision-making, giving you a 360-degree view of the digital marketing ecosystem. You’ll also explore mobile marketing, ethical considerations, and privacy concerns, staying ahead of the curve on emerging technologies like AI and voice search. Finally, the course offers guidance on measuring campaign performance through analytics, navigating future trends, and building a successful career in digital marketing—with tips on certifications, networking, and continuous learning to keep you on top of this ever-evolving field.
Course Curriculum
12 lessons1Module 1: Introduction to Digital Marketing7 topics
- Introduction to Digital Marketing
- Course Overview and Objectives
- What is Digital Marketing?
- Importance of Digital Marketing in Business Growth
- Digital Marketing vs. Traditional Marketing
- Overview of the Digital Marketing Landscape
- Key Terms and Definitions
2Module 2: Building a Successful Digital Marketing Strategy7 topics
- Building a Successful Digital Marketing Strategy
- What is a Digital Marketing Strategy?
- Setting SMART Goals
- Identifying Target Audience and Buyer Personas
- Competitive Analysis
- Choosing the Right Digital Marketing Channels
- Measuring and Analyzing Your Strategy
3Module 3: Content Marketing6 topics
- Introduction to Content Marketing
- Types of Content
- Content Marketing Strategy
- Content Creation Tips and Tools
- Publishing and Promoting Content
- Measuring Content Marketing Success
4Module 4: Search Engine Optimization (SEO)7 topics
- Search Engine Optimization (SEO)
- Basics of SEO
- On-Page SEO: Keywords and Meta Tags
- Off-Page SEO: Backlinking and Social Signals
- Technical SEO: Website Speed, Mobile Optimization
- SEO Tools and Resources
- Tracking SEO Success Metrics
5Module 5: Social Media Marketing7 topics
- Social Media Marketing
- Introduction to Social Media Marketing
- Overview of Major Social Media Platforms
- Creating a Social Media Strategy
- Building and Engaging Your Audience
- Social Media Advertising
- Measuring Social Media Performance
6Module 6: Pay-Per-Click Advertising (PPC)7 topics
- Pay-Per-Click Advertising (PPC)
- Basics of PPC Advertising
- Platforms for PPC: Google Ads, Bing Ads, Social Media Ads
- Keyword Research for PPC
- Writing Effective Ad Copy
- Setting Up a PPC Campaign
- Measuring and Optimizing PPC Campaigns
7Module 7: Email Marketing7 topics
- Email Marketing
- Introduction to Email Marketing
- Building an Email List
- Segmenting Your Audience
- Crafting Effective Email Campaigns
- Automation in Email Marketing
- Measuring Email Marketing Success
8Module 8: Influencer Marketing7 topics
- Influencer Marketing
- Introduction to Influencer Marketing
- Identifying and Approaching Influencers
- Formulating Influencer Contracts and Agreements
- Running Influencer Campaigns
- Measuring Influencer Impact
- Case Studies in Influencer Marketing
9Module 9: Affiliate Marketing7 topics
- Affiliate Marketing
- Basics of Affiliate Marketing
- Choosing the Right Affiliate Platform
- Recruiting and Managing Affiliates
- Creating Affiliate Marketing Content
- Legal Aspects of Affiliate Marketing
- Measuring and Analyzing Affiliate Performance
10Module 10: Analytics and Data-Driven Decision Making7 topics
- Analytics and Data-Driven Decision Making
- The Importance of Analytics in Digital Marketing
- Introduction to Google Analytics
- Setting Up Analytics Goals and Reports
- Analyzing User Behavior
- Converting Data into Actionable Insights
- Tools for Data Analysis
11Module 11: Mobile Marketing7 topics
- Mobile Marketing
- Introduction to Mobile Marketing
- Mobile-Friendly Websites and Apps
- SMS and Push Notification Campaigns
- Location-Based Marketing Strategies
- Mobile Advertising
- Measuring Mobile Marketing Success
12Module 12: The Future of Digital Marketing and Career Opportunities7 topics
- The Future of Digital Marketing and Career Opportunities
- Emerging Trends in Digital Marketing
- The Role of AI and Automation in Marketing
- Digital Marketing Ethics and Privacy Concerns
- Building a Career in Digital Marketing
- Certifications and Continuous Learning
- Resources and Communities for Digital Marketers
What You'll Learn
- Comprehensive coverage of key HR concepts
- Practical applications and real-world scenarios
- Best practices and compliance requirements
Course Completion Award
Certificate of Completion
Downloadable PDF certificate