Marketing Fundamental

1.75 Credits
12 Lessons

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Course Overview

Course Curriculum

12 lessons
1Module 1: Introduction to Marketing5 topics
  • Introduction to Marketing
  • Overview of Marketing Fundamentals
  • Defining Marketing and Competitive Advantage
  • Importance of Marketing in Business
  • Case Study: Successful Marketing Campaigns
2Module 2: Market Research and Analysis6 topics
  • Introduction to Market Research
  • Types of Market Research
  • Tools and Techniques for Market Research
  • Analyzing Market Data
  • Understanding Consumer Behavior
  • Case Study: How Market Research Led to Success
3Module 3: Segmentation, Targeting, and Positioning (STP)6 topics
  • Introduction to STP
  • Market Segmentation
  • Criteria for Effective Segmentation
  • Target Market Selection
  • Positioning Strategies
  • Case Study: Effective STP in Action
4Module 4: Marketing Mix (4Ps)6 topics
  • Introduction to the Marketing Mix
  • Product Strategy
  • Pricing Strategy
  • Place (Distribution) Strategy
  • Promotion Strategy
  • Integrating the 4Ps for Competitive Advantage
5Module 5: Branding and Brand Management6 topics
  • Introduction to Branding
  • Building a Strong Brand
  • Brand Equity and Brand Loyalty
  • Brand Positioning
  • Rebranding Strategies
  • Case Study: Iconic Brands
6Module 6: Digital Marketing6 topics
  • Introduction to Digital Marketing
  • Elements of Digital Marketing (SEO, SEM, Social Media, etc.)
  • Digital vs. Traditional Marketing
  • Creating an Effective Digital Marketing Strategy
  • Measuring Digital Marketing Performance
  • Future Trends in Digital Marketing
7Module 7: Content Marketing6 topics
  • Introduction to Content Marketing
  • Types of Content (Blogs, Videos, Infographics, etc.)
  • Content Marketing Strategy
  • Creating Engaging Content
  • Content Distribution Channels
  • Measuring the Success of Content Marketing
8Module 8: Social Media Marketing6 topics
  • Introduction to Social Media Marketing
  • Popular Social Media Platforms
  • Creating a Social Media Strategy
  • Engaging with the Audience
  • Social Media Advertising
  • Case Study: Viral Social Media Campaigns
9Module 9: Customer Relationship Management (CRM)6 topics
  • Introduction to CRM
  • Importance of CRM in Marketing
  • CRM Tools and Technologies
  • Managing Customer Data
  • Building Strong Customer Relationships
  • Case Study: Success through Effective CRM
10Module 10: Integrated Marketing Communications (IMC)6 topics
  • Introduction to IMC (Integrated Marketing Communications)
  • The IMC Process
  • Designing a Unified Message
  • Coordinating Various Marketing Channels
  • Optimizing the IMC Strategy
  • Case Study: Successful IMC Campaigns
11Module 11: Marketing Metrics and Analytics6 topics
  • Introduction to Marketing Metrics
  • Key Performance Indicators (KPIs)
  • Tools for Marketing Analytics
  • Analyzing Marketing Data
  • Using Analytics to Drive Marketing Decisions
  • Case Study: Data-Driven Marketing
12Module 12: Developing a Marketing Plan6 topics
  • Introduction to Marketing Planning
  • Components of a Marketing Plan
  • Setting Marketing Objectives
  • Budgeting and Resource Allocation
  • Monitoring and Adjusting the Plan
  • Course Summary and Final Thoughts

What You'll Learn

  • Comprehensive coverage of key HR concepts
  • Practical applications and real-world scenarios
  • Best practices and compliance requirements

Course Completion Award

Certificate of Completion

Downloadable PDF certificate

Categories

Business